Navigating the Digital World..... Through Story Telling
What is your story or narrative world. Is it corporate, community, arts or entertainment? Does it involve fictional-non-fictional concepts or social issues?
How do you want the digital community to experience your story, on what devices?
DIGITAL TECHNOLOGY AND COMMUNICATIONS
Digital technology has changed the way we communicate in our world forever. It has now become more crucial than ever for story tellers, group, organizations, corporations and marketers to present well planned story worlds and brand narratives. Audiences are now accessing content on a minimum of three devices and by 2019 video will represent 80% of all content on the internet. Your message can easily become lost in this digital communications landscape. Effective communications in this new world requires strategic planning, innovative delivery and imaginative methods of adapting your narrative to the right platforms and devices.
Humanity is genetically coded to seek out stories and narratives around them. Once you can identify your narrative (who you are and how you want the world to know you) then you can engage your audience (consumers, target groups, employees, etc) with experiences and stories that will increase the effectiveness of your message.
As a communicator you are measured on your ability to tell your story and make people care.