Navigating the Digital World..... Through Story Telling
What is your story or narrative world. Is it corporate, community, arts, entertainment or learning environments? Does it involve fictional-non-fictional concepts, social issues or knowledge based?
How do you want digital consuming audiences to experience your story, use your information, or consume your content and on what devices?
DIGITAL TECHNOLOGY AND COMMUNICATIONS
Digital technology has changed the way we communicate in our world forever. It has now become more crucial than ever for story tellers, groups, organizations, corporations, educational institutions and marketers to present their content in well planned story worlds and brand narratives. Audiences are now accessing content on a minimum of three devices and by 2019 video will represent 80% of all content on the internet. In 2017 there was already 6.7 million videos downloaded a second and by 2020 there will be 7 times more devices on the planet than people. The transmission of your knowledge and information, your message and your learning objectives can easily become lost in this digital landscape. Effective digital transitioning and transference of information in this new world requires strategic planning, innovative delivery and imaginative methods of adapting your content and narrative to the right platforms and devices. To increase retention, performance and adaptability one has to recognize the fundamental shift around us and adapt our approaches to the users of our information.
Humanity is genetically coded to seek out stories and narratives around them. Now, their go to form of consumption is video assets. Once you can identify your narrative objectives (who you are, what you want your audience to know and how you want the world to know you) then you can engage your audience (consumers, target groups, learners, employees, etc) with experiences, stories and learning on appropriate media and on the appropriate platforms. Just giving information is no longer effective, using information is the new norm.