Navigating the Digital World..... Through Story Telling
What is your story or narrative world. Is it corporate, community, arts, entertainment or learning environments? Does it involve fictional-non-fictional concepts, social issues or knowledge based?
How do you want digital consuming audiences to experience your story, your content and on what devices?
DIGITAL TECHNOLOGY AND COMMUNICATIONS
Digital technology has changed the way we communicate in our world forever. It has now become more crucial than ever for story tellers, groups, organizations, corporations, educational institutions and marketers to present their content in well planned story worlds and brand narratives. Audiences are now accessing content on a minimum of three devices and by 2019 video will represent 80% of all content on the internet. Your message can easily become lost in this digital communications landscape. Effective communications in this new world requires strategic planning, innovative delivery and imaginative methods of adapting your content and narrative to the right platforms and devices.
Humanity is genetically coded to seek out stories and narratives around them. Once you can identify your narrative objectives (who you are, what you want your audience to know and how you want the world to know you) then you can engage your audience (consumers, target groups, learners, employees, etc) with experiences and stories that will increase the effectiveness of your message and the knowledge you are transmitting.
As a communicator you are measured on your ability to tell your story and make people care.